About Us

Helen Hadush


Meet Helen Hadush!! Mother of two and Software Engineer by Profession - Helen has always had a passion and commitment to make a difference and creating great things by solving problems. 

    Born and raised in Ethiopia, in the Tigray, Amara and Oromia regions, rich with knowledge and fluency of all three regions languages. Helen received her bachelor’s and master's degrees in Computer Science.  Always pushed herself to be the best at what she does, and be creative to make a difference. 

     It was in one of her travels back to her native country, Ethiopia, she realized there was the lack of affordable quality cosmetics in Africa. Helen frequently got requests from friends and relatives to send or bring back with her, high end brand lipsticks. She began to notice the lack of accessibility to quality products, and the ridiculous prices of quality name brand cosmetics during her visit. Being a natural problem solver, Helen decided to start her own Beauty line. She made it her mission to find out how and where quality makeup were being manufactured. She researched products and visited labs and traveled across the world to meet suppliers to create an affordable line of lipsticks without compromising on quality. 

     While Starting Helaz Beauty, Helen realized there is even a higher calling, Helen wanted to help Young women in disadvantaged communities. She decided to use her beauty line and her technology background to create a platform that will empower Girls and Woman through beauty, technology and community to achieve their goals. 

In partnership with a group of Ethiopian Diaspora high school girls, Helen helped found Berchie foundation https://berchie.org  a non-profit that was established in 2019. To make a difference in the lives of the less privileged school girls in Ethiopia by providing them with the basic school supplies and necessities to attend school. 

Every time Helaz Beauty’s BERCHIE Shade matte Lipstick is purchased 20% of the sales proceeds will go to the Berchie foundation.  - Our mission - One lipstick at a time!! - AND it’s even more than just a school supplies they are receiving hope, motivation, and encouragement to continue with their education for a brighter future. 

Helen lives in Maryland with her husband and two children. When she is not solving problems, she can be found playing soccer with her kids, running at the park near her home and most recently, learning Karate.